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Showing posts from May, 2019

Italtex Menswear Trends Autumn Winter 2020-21

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The new Italtex Menswear Trends Autumn/Winter 20-21 are ready, and Fashion Network has just published an extract that you can see at this link: Italtex Menswear on Fashion Network Autumn/Winter 20-21 is featured by a marked trend towards a sportier look. Key is the use of fancy yarns like mouline’, slow twist mouline’, slubs, knots and some loopy yarns. A lot of knitted fabrics satisfy the need for comfortable yet formal looking garments. The trend for English style fabrics comes along with a general increase of patterns. In men’s wear, the high contrast black-white combination is interpreted in optical patterns on jersey, big, well defined checks for knit shirts, tartans for stretch trousers, herringbones reproducing tyre tracks for new sweaters.  Sports style being the key trend of the season, fancy yarns become a key element to renew traditional patterns. So we find a lot of moulinĂ© and, for an even sportier look, slubbed mouline’, as well as melange, kemp...

Messe Frankfurt: what makes "Made in Japan" fabrics so popular in China

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“Made in Japan” is a popular selling point across many consumer goods categories in China – cosmetics, stationery and homeware to name a few – and this demand also extends to the apparel textile industry. The Japan Pavilion is now well established at both Intertextile Pavilion Shenzhen – the next edition of which takes place from 4 to 6 July – and Intertextile Shanghai Apparel Fabrics, and continues to draw large crowds at every edition of both fairs. This prompts a key question: every textile producing country has its specialties, but what can be learnt from the phenomenal success of Japanese exhibitors at Intertextile?   Upgraded consumption habits Chinese ladies wear and designer brands are keen to source unique fabrics that differentiate their products in the saturated market. Chinese brands often move towards Italian and Japanese fabrics to achieve this. At Intertextile Pavilion Shenzhen 2018, Mr Ken Kanatani, Fabric Division Manager of STYLEM Intl (HK), ...